Psychology

For a business owner in a competitive environment, more than having an excellent product or service is required. You need to understand the people who would benefit from accessing what you offer.

People will buy for many reasons, and you must help make their buying decisions easier.

The six principles that influence human behavior come into play here. Understanding them and identifying which principles resonate more with your target customers can change how you present your business.

It can help you tailor your marketing and sales strategies to optimize customer experience.

Reciprocity is the human need to return a favor or a kind gesture. You can tap into this need by offering free samples, generous discounts, or simply listening to your customers' needs.


As humans, it's much easier to continue using or doing something once we have started. The start is usually more challenging to get.

Cultivating brand loyalty plays a significant role. If you can create ways to get your customers to become loyal to your brand, values, and story, they will be repeat customers.


People listen to experts more than to random people on the street.

You create authority when you demonstrate expertise in your field by showing your credentials or getting your products or services endorsed by experts whose opinions your audience will value.


Consensus is the crowd mentality. The more people can show they are using your products or services, the more it demonstrates your popularity across your customer base.

Consensus increases the likelihood of new customers opting in for the experience.


We feel drawn to things we think we cannot have.

Tapping into scarcity by making a product or service exclusive in a genuine way can make it more enticing. State the limitations that keep you from accessing more, such as time constraints or batch availability.


When customers feel a connection, a sense of similarity, or a belief that they come from similar backgrounds to the person persuading them to buy, they are more likely to buy.

Keep this in mind, and remember that these people are excellent spokespersons for your brand. Be bold and showcase them, especially when they align with your target audience.

The challenge:
How can you use the 6 Principles of Human Behavior to adjust some of your marketing behaviors today?

The 6 Principles That Influence If They Buy

Repeat a lie often enough, and soon it becomes the truth.

It is a phenomenon known as the Illusory Truth Effect, which says that the more times you are exposed to a lie, the more you believe it is true.

It's one of the reasons why people always say that vitamin C helps prevent a cold. Carrots improve your sight and many other things that people 'say.'

We are exposed to them so often that we have unwavering beliefs and tend to repeat them to others who come after us. Keeping them as "truths" we are constantly exposed to.

But today, we aren't here to de-myth any of these "lies" that society has told us. Instead, the objective is to observe and figure out what lies we have been telling ourselves repeatedly.

See, the thing with the Illusory Truth Effect is that because it's repeated so many times, we believe it is true, even when exposed to new information that provides proof it is a lie.


When I was growing up, I was thin. My family was always scared I would get hurt playing sports, lifting heavy things, or even running.

Soon, I began to believe I was too fragile and stayed away from sports. I always tried to gain weight so they could see me as stronger.

As I got older, I decided to pursue a healthy life. I began going to the gym. At first, I was scared to lift weights because although I could, I still believed I was fragile.

It wasn't until I took hold of that lie I had been holding on that I could embrace the truth. I'm tiny but not fragile. I'm bloody strong.


And this is why I urge you to take a moment, step back, and examine your internal dialogue.

The lies you have been telling yourself has a significant impact on the way you have been interacting with the external world.

Have you been telling yourself that you can't do something, so you stopped trying?

Have you been telling yourself that you aren't worthy of achieving that goal, so you are giving up?

Have you been telling yourself that you wouldn't be able to lead a more significant business, so you have been turning down opportunities to grow?

The Challenge
Ask yourself what lie you have been repeating to yourself to the point that it now feels like the truth. Find it, and change it!

The Lies We Tell Ourselves

When you make decisions, do you decide based on the best possible outcome or the first good outcome you come across?

Your answer to this question significantly affects your success and happiness in every aspect of your life. Awareness of how this is true can help you push for success and happiness, and it's all in your decisions.

See, psychologists categorize people into two different types of decision-makers. Maximimizers and satisficers.


Usually, maximizers want the absolute best option available. They will constantly try to optimize every aspect of their decisions.

They tend to get the best jobs and career opportunities because they constantly seek better opportunities.

They often make excellent decisions but end up feeling crappy about them because they can't examine every possible option available.


Satisficers don't worry too much about having the best possible option. They just want something good enough. Satisficers tend to settle more in life, their careers, and their relationships.

They don't care about foregoing a better opportunity or option. Satisficers make good decisions and usually feel good about them.


Generally speaking, research has shown that although maximizers tend to be more successful, satisficers tend to be happier.

Yet, we all know that neither of us are extreme Maximizers or Satisficers. We usually fall somewhere in between but lean more to one side than the other.


We must become aware of which end of the spectrum we lean more towards and consider this when making decisions. We must try to find balance, especially in more significant life-altering choices.

 this week to determine where you lie on the spectrum. Then, be mindful of at least three decisions this week and see if balance is needed based on the side you lean more towards.

Psychology

The 6 Principles That Influence If They Buy

The Lies We Tell Ourselves

How You Decide, Decides your Happiness

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