Branding Your Business The Right Way



· 4 min read

When your biggest fans are your mom, your cat, and your BFF; you don't worry too much about branding.

But as your business starts growing and more eyes are on you, you may want to consider a facelift.

Spending time branding or properly re-branding can help you get clarity on who you are, who you serve, and why what you do matters.

It will help you to define,
*what your business stands for, and how you communicate that to your customers.
*your target market. Who they are, what they need, and how you can help them.
*The complete experience you want your customers to have, from discovery to after-sales care.
*a memorable visual and tone identity that differentiates you from your competitors.

Remember that branding is more than your logo or the social media posts you put out.

Whether you decide to do it yourself or seek help, here are some of the most important things you should cover.

Business Purpose

Your branding must begin defining your why, how, and what statements. These will help set the foundation and make sure that your messaging is clear and consistent down the road.

When you are clear on these things, it will be easier to create your business statement and elevator pitch. You will have clarity on who you are and what you do.


When branding, you should identify key traits that differentiate you from your competitors.
Spend time learning and analyzing your competition.
Doing this increases your market awareness and helps you set your brand apart.

Brand Traits

Your brand is not just your logo. Instead, it is a collection of what you say, how you say it, and what your customers see when you say it.

The more consistent you can get, the easier it is for your customers to begin to identify with your brand.

When defining your brand traits, you should focus on your brand persona, the tone you will use, and the language you want to use across all your platforms.

Is your brand fun and carefree? Or casual professional? Define it!

Target Persona

Define your target market. Who do you serve? What is their problem? What do they need? How can you help them? How does your brand make their lives easier or better? Where can you find and engage with them?

Create a complete customer narrative to better show up for your customers!

Product/Service Map

Map out the stages your customers go through, from when they initially hear about your brand to when they buy from you.

Understand where there may be hiccups and how to address them.

Identity Design

Now that you are clear on who you are, who you serve, and how you can serve your customers, define your look. What's your primary logo, your secondary logo?

What do the colors say about you? How do you incorporate them into other things? What does your print look like? Do they go with your colors and what you want to represent?

Maybe you are pretty clear on most of these things and only need a little help, or you are looking for an entire revamp of who you are.

Whatever you need, make sure you have clarity when you start re-branding.

And if you need help, check out giggedbz for marketers that can help to make it easier for you to show up for your customers the right way.

The Challenge
This week evaluate your branding. Are you where you want to be? Are you clear on who you serve and how you communicate that to them? If you need help, reach out to us so that we can connect you with a gigger that can help.

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