Are You Killing Your Goose?



· 2 min read

As kids, we hear a story about a poor little farmer who walks in to collect his goose egg one morning and finds a golden egg. The goose soon begins to bless him with one golden egg daily, but with this increase in wealth comes greed.

The farmer, driven by his insatiable desire for wealth, makes a fatal mistake. He decides to kill the goose, hoping to extract all its golden eggs.

The goose has no golden eggs inside, and now he doesn't have a goose to lay golden eggs for him.

You understand that this is a story of greed.

But it's also a story of only valuing the short-term results. It's a reminder not to lose sight of the bigger picture and not to sacrifice long-term success for short-term gains.

Let's put it into that perspective.

As a business owner, you are like the goose with your ability to create a product or sell a service, which is your golden egg. It's what brings in the income. And just like the goose, your golden eggs will keep coming if you care for yourself.

Remember to take care of your physical and mental health, needs, relationships, and everything else that makes you who you are. Your well-being is not just important; it's crucial for your success.

Yes, you are the producer. You are the one responsible for making an income. But remember, you don't have to do it all yourself. It's about finding the right balance to effectively manage your business and personal life. The amount varies from person to person, but it's your job to determine how much you need.

Make decisions that benefit you as a person. Not just the business. Not just the sales. Not just the money.

Make time to step away from the business and rest. Spend time with your loved ones and build the bonds and relationships that make you the strong, powerful, and productive entrepreneur that you are.

Don't kill your goose, and the golden eggs will keep coming.

The challenge

When was the last time you took a step away from your business? When did you focus on your health, rest, and relationships? If you can't remember a time, it's time to schedule an activity or day of rest and begin to take care of your goose.

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